Olaplex® History

In a California garage in 2014, two chemists discovered a single ingredient that would revolutionise the haircare industry. Known as the “invention,” this hair repair molecule allowed Professionals to reach new creative heights and paved the way for an entirely new category in haircare called “bond-building.”

Our award-winning collection and exclusive formulas strengthen and repair hair from the core to the cuticle layer. With patented Olaplex Bond Building Technology™, hair isn’t just healthier, it takes on a completely differentquality. Blondes are brighter, brunettes more radiant,and redheads are more vibrant.

Today, Olaplex is one of the largest independent haircare brands in the world.